Marketing

MKTG 6232: Engaging Customers and Markets

Lecture - 3 credits

ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Show more.