Marketing

MKTG 6218: Managing Customer Engagement in a Service World

Lecture - 3 credits

ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Show more.

Pre-Requisites