Entrepreneurship & Innovation
ENTR 6200: Enterprise Growth and Innovation
Lecture - 3 credits
- Explores the challenges and processes for harnessing technological innovation for new-business development.
- Integrates technology strategy, innovation in marketing, product development, and organization design for the purpose of enterprise growth.
- Through readings, cases, and exercises, studies how firms from different industries gain competitive advantage through distinctive products and services, and leverage their technologies and skills into new emerging markets.
- Also focuses on processes for conceiving, financing, and organizing new ventures.
Explores the challenges and processes for harnessing technological innovation for new-business development. Show more.