COMM 4102: Health Communication Campaigns
Lecture - 4 credits
- Offers an in-depth look at how persuasive health campaigns are designed and executed.
- Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change.
- Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns.
Offers an in-depth look at how persuasive health campaigns are designed and executed. Show more.